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PH continues to lead the world in social media, internet usage


There are approximately 6.6 billion smartphone users on the world now. But how does the average Filipino’s time spent on their gadget compare to that of other countries?

Sortlist’s specialists have built a new interactive calculator that allows you to find out how much time you spend on your devices on average, which apps use the most of your time, and how this compares to other nations.

According to the study, the Philippines is the country that spends the most time online, with the average person using the internet for 10 hours and 56 minutes each day, or 166 days per year.

The Philippines also spends the most time on social media, averaging 4 hours and 15 minutes each day, or 65 days per year.

Each year, the average individual spends 52,925 minutes scrolling on social media, which equates to 36 days, 18 hours, and 5 minutes.

Sports games are the most time-consuming apps, with the average user spending roughly 23 minutes on them, followed by casual gaming (21 minutes).

When it comes to individual apps, we spend the most time on YouTube (11 days, 14 hours), followed by TikTok in fifth place (6 days, 16 hours).


  • Population who use the internet: 67.0%
  • Time spent using the internet per day: 10:56
  • Time spent using the internet per year: 166 days
  • Total time spent on social media per day: 04:15
  • Total time spent on social media per year: 65 days

Why digital detox is important

Nicolas Finet, Co-Founder and CMO at Sortlist has revealed why the calculator was created and the importance of taking a digital detox every so often.

“Over the past 18 months or so we have spent more time behind a screen than ever. As a result of the pandemic, many people have been forced to work from home, spend copious amounts of time on Zoom calls and used their free time to scroll social media and utilise the array of apps at our disposal, but all of this time spent online can build up.

Without even knowing, we spend a lot of time behind a screen and because of this, we wanted to create the calculator to enable users to fully understand the extent of our digital lives and where the majority of our time is spent and how this compares to countries across the world.

In today’s world the majority of day to day tasks are completed online and this isn’t a bad thing, but it’s important that we remind ourselves that there is more to enjoy than just social media and online browsing. Taking a digital detox can be extremely beneficial and there are a number of steps you can take to have some time away from your screen including:

  • Deleting social media apps for a short period of time
  • Remove notifications from apps to avoid temptation
  • Set aside some ‘phone free time’ each day to enjoy other activities
  • Taking a digital detox isn’t always easy and temptation can get the better of us, but if you’re persistent and enjoy some time away from your screen, it’s very likely you’ll reap the benefits from doing so.”

You can try the calculator here.

Research Ranks Philippines 1st in Most Time Spent Using Internet Among All Countries in the World|When in Manila Times

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