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HomeUncategorizedMicrosoft prompts users to use its built-in browser over Chrome

Microsoft prompts users to use its built-in browser over Chrome

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Microsoft has increased its efforts to keep consumers using its built-in browser.

In an effort to deter consumers from using Google’s rival browser, both Windows 10 and Windows 11 have begun displaying new prompts when they click to the Chrome download page.

A netizen discovered these new prompts, which include messages such as:

“Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.”

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“That browser is so 2008! Do you know what’s new? Microsoft Edge.”

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“”I hate saving money,” said no one ever. Microsoft Edge is the best browser for online shopping.”

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These aren’t normal pop-ups or prompts found on websites, according to The Verge. Edge renders them natively, and other websites are unable to display identical prompts.

This distinguishes them from the notifications displayed by Google when you run Edge and use its online services, which appear within webpages when you access services such as Google Search and Gmail. Google utilizes these to try to persuade consumers to adopt Chrome instead of Edge.

Furthermore, when this netizen searches “browser” or “browser download” on Bing, Edge recommendations appear, as if Microsoft truly wants people to notice its own web browser. This, however, is not something Google does.

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