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Bongbong Marcos, top choice by Gen Z – Pulse Asia


MANILA, PHILIPPINES – Former Senator Ferdinand “Bongbong” Marcos (BBM) Jr.’s continued dominance in polls could be attributed in large part to the country’s youngest voters. BBM is the 2022 presidential candidate preferred by majority of “Millennial” and “Gen Z” voters, based on the latest Pulse Asia survey.

According to a February survey, 71% of Filipinos aged 18 to 24 want Marcos Jr. to be the next president. Generation Z, or Gen Z, as this age group is colloquially known, had the highest preference rating for the 64-year-old presidential candidate.

The same was true for the next youngest segments of the population. Marcos was the top choice of 63 percent of 25- to 34-year-olds and 35- to 44-year-olds.

“Mataas din naman doon sa mas nakakatanda, pero mas mataas din sa mga mas nakababata,” Ana Maria Tabunda, Research Director of Pulse Asia, told ABS-TeleRadyo CBN’s on Monday night that the majority of the February survey respondents who preferred BBM as the country’s next leader were between the ages of 18 and 44.

According to the poll, the 64-year-old presidential candidate has the support of the following people:

  • – 71 percent of those aged 18-24 
  • – 63 percent of those aged 25-34
  • – 63 percent of those aged 35-44

See the February 2022 survey breakdown by age group here:

File Photo: Pulse Asia

Tabunda said the high support Marcos Jr. is getting from the 18-44 age group could be because these people are more exposed to social media.

“Maraming information na pinagaganda talaga yung imahe ni BBM (Marcos) sa social media,” she said.

Marcos was still the first choice of most older Filipinos, but his ratings among these age groups were in the vicinity of 50%.

Marcos’ popularity among the youth in February maintained a trend that Pulse Asia has been tracking since at least January. According to the results of that month’s poll, Marcos was already supported by 66 percent of the 18- to 24-year-old demographic.

Here is a breakdown of the January 2022 survey results by age group:

File Photo: Pulse Asia

The other presidential contenders are still far behind Marcos in terms of youth support. Despite drawing thousands of people to rallies and inspiring witty online support movements, Vice President Leni Robredo received only 14 percent of Gen Z voters’ support. In the most recent Pulse Asia poll, Robredo received less than 20% of the vote across all age groups.

For third-placed Manila Mayor Isko Moreno, the youth figures are even more depressing – only 7% of 18- to 24-year-olds.

This glimpse into young Filipinos’ preferences comes as the Commission on Elections (Comelec) has stated that the youth may account for around 30% of all voters – a massive, game-changing chunk of the population.

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