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Amazing Street features Water-activated murals


A group of South Korean designers devised a method for making rainy days more bearable.

Pantone has teamed with designers and art directors from the School of the Art Institute of Chicago to change the streets of South Korea’s city during the rainy monsoon season.

They reintroduced color to Seoul by painting large, vivid murals on the streets that only appear when “activated” by falling water.

The suitably named Project Monsoon began with the coating of the city’s drab roads with hydrochromic paint, which transforms from translucent to opaque when wet.

The resulting vibrant murals, inspired by South Korean culture’s emphasis on river flow, make use of Korea’s topographical qualities that generate a flow and puddle of rain water in every street to fill the streets with color and life.

So, on gloomy days in the future, passers-by will have something to cheer about as an aquatic world replete with swimming fish and turtles appears right in front of their feet.

And, given that it might rain for up to three weeks during monsoon season, their grins are immensely appreciated.

Amazing Street Murals Only Become Visible When It Rains|Earthly Mission

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