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45 Million Messenger Calls Recorded Daily In The Philippines


Loredana Crisan, Meta’s Head of Messenger, announced new features that will be rolled out in the popular platform, including command prompts aimed at improving messaging efficiency.

Over 45 million audio and video calls are made in the Philippines every day using instant messaging application Messenger, which was developed by Facebook’s owner, Meta Platforms.

“Messenger in the Philippines is hugely popular,” said Meta’s head of Messenger Loredana Crisan during a virtual roundtable discussion with select media organizations in the Asia Pacific region.

“More than 45 million audio and video calls happen on Messenger each day in the Philippines. If you think about that, that is just a staggering number,” she added.

A recent survey conducted by Statista also found that some 98 percent of the country’s adult population used Messenger to communicate with family members or close friends.

During the roundtable, Crisan also bared the new shortcuts feature that will be rolled out on the platform to improve messaging efficiency. It will enable users to use certain command prompts, such as @everyone or /silent to manage notifications of messages sent in chatgroups.

“When you start a message with @everyone, all participants in the chat will be notified. @everyone is perfect for group reminders, impromptu get-togethers or when you need to gather the brain trust to crowdsource an answer to a time-sensitive question. This way, your message gets maximum exposure, and nobody misses out,” said Crisan.

“When you use /silent (also available on Instagram as ‘@silent’), the members of your chat will not receive a notification of your message at all. Sending a message with /silent removes the anxiety of interrupting someone with a non-urgent pop-up notification or disturbing them during their off hours,” she added.

Other command shortcuts that will soon be rolled out include /pay to send or request money, as well as /gif to access a library of static or animated GIFs images.

Messenger said it will also roll out command prompts for text-based emoticons, such as /shrug and /tableflip, with more shortcuts to be added on the platform this year.

“When we think about new features and ways to make messaging fun, we’re thinking about people in the Philippines as an example who use Messenger every day and we’re trying to im-prove their experience,” said Crisan.

45 Million Messenger Calls Recorded Daily In The Philippines|ONE NEWS

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